Black Friday isn’t just for big retailers — it’s the perfect opportunity for nail technicians to boost bookings, sell retail, and connect with new clients. With some creative promotions, you can turn the busiest shopping weekend of the year into one of your most profitable.
Here are some simple yet effective Black Friday promotion ideas for nail techs:
1. Bundle Deals
Offer clients a package, such as “Book 3 gel appointments, get the 4th half price” or “Book Tier 3 festive nail art and get a free cuticle oil.” Bundles encourage repeat bookings and client loyalty.
2. Retail Add-Ons
If you stock cuticle oils, hand creams, or gift vouchers, Black Friday is the perfect time to promote them. Try: “Spend £25 on treatments, get 20% off productsl.” It adds value for the client and increases your average sale price.
3. Limited-Edition Nail Art
Create a Black Friday–exclusive nail art menu: think foils, glitters, or festive designs. Promote it as “available this weekend only” to spark urgency.
4. Gift Voucher Bonuses
Offer a bonus with gift cards: “Buy a £50 gift card, get £10 free.” This is a great way to bring in cash flow now and secure future bookings.
5. Early Bird or Last-Minute Incentives
Reward the first 10 bookings with a free nail treatment upgrade (like chrome, nail art, or a hand mask). Or, if you’re quiet in December, push a “Black Friday pre-Christmas deal” to fill those gaps.
6. Social Media Flash Sale
Run a 24-hour flash offer exclusively on your Instagram stories. Encourage followers to DM you to book. This builds engagement and urgency.
Black Friday doesn’t have to be overwhelming. With smart promotions, you can keep it simple, profitable, and stress-free — while giving your clients even more reasons to love your work.